People Insights ‘Virtual Door’ for Retail Capacity Monitoring

In Retail, it is critical to always know what’s going on. Malls, stores, or supermarkets need highly accurate insights in capacity statuses and visitor numbers to measure performance and optimize operations. Having the latest data always at your fingertips in real-time also helps to improve decision-making. The pandemic has made capacity monitoring and maintaining limits an even more crucial topic. Of course, while retailers have to ensure that spaces don’t get overcrowded, maintaining the privacy of people is most important. This is why our solution is 100% GDPR compliant.

Why a new capacity monitoring solution is needed? 

Typically, infrared sensors or mobile signals were used to gain capacity insights. However, there are some issues with both methods. For instance, infrared sensors become more and more unreliable in peak times, when multiple people pass the sensor simultaneously. Since it’s impossible to check the accuracy of infrared sensors they deliver black-box results the user has to trust. There are also accuracy issues with using mobile signals since phone locations can vary widely from the actual location of a person. Also, using data from mobile phones can create GDPR compliance issues. Swarm Analytics solves these issues reliably with a 100 % GDPR compliant solution since only anonymous data, but no videos are sent while ensuring high accuracy.

How to get reliable people counting insights with the new Virtual Door? 

Swarm Analytics now offers the virtual door as part of the people insights solution, bringing capacity monitoring to the next level. It’s called the Virtual Door and designed to deliver accurate capacity numbers. People entering and leaving a specific retail space are reliably counted with a smart sensor, based on Swarm Analytics revolutionary AI technology. Since this technology is designed for a three-dimensional environment, it delivers improved people counting results and capacity insights. The technology visually tracks people and recognizes the walked directions like people entering, exiting, or simply passing by. Next to that, the people insights solution offers the possibility to reliably count people in specified zones. Since the data is directly extracted from the video stream, no pictures are sent at any time, which guarantees 100% GDPR compliance.

Benefits of the new Virtual Door solution

  • Trustworthy people counting
  • Reliable capacity insights
  • Accurate counting for doors that are closer or further away
  • Smart data collection with improved deep-learning models
  • Free of charge for everyone with an active Swarm Analytics device license
  • >99% capacity accuracy
  • Still tracks people accurately if they are not visible for a short time
  • Ready to use solution
  • Fast and easy configuration

How to start using the Virtual Door?

First, you need an active Swarm Perception Box license. The device is super-fast to deploy and works with almost any IP Camera via plug & play deployment. Furthermore, it’s easily and centrally manageable in the Swarm Contor Center. In the Contol Center, the Virtual Door can be configured within 5 minutes and a few simple steps. Here is how it works:

  • Click on “Configure Solution”
  • Select the people insights solution
  • Create and adjust the Virtual Door with drag and top (yellow area)
  • Name your new Virtual Door
  • Save, and start receiving data

For a more detailed description, please read the Documentation.

Shopping Center uses the Virtual Door Solution

Our preferred solution partner Systems offers a traffic light system to manage capacity levels based on Swarm Analytics Virtual Door technology. This traffic light system is already in use at a major shopping center, which operates the access control product at all entrances to gain crowd and performance insights and comply with COVID 19 regulations.

An example picture of the access control product of our partner Systems

How to get started

As a partner of Swarm Analytics, you can get started right away and try using the Virtual Door in your Swarm Control Center now. Please contact us if you need any support. If you are not a partner yet, contact

Innsbruck, AustriaPeople Insights ‘Virtual Door’ for Retail Capacity Monitoring
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